The Approach

The logo expresses the EUXIN etymology, transposed in the auto field. It emphasize the covered area, the Black Sea coast, through the most powerful symbol of coastal areas (seaside – Constanta), the lighthouse.

The lighthouse also presents Euxin Trucks as a stable, reliable reference.

A third idea expressed by the logo is that the road begins and ends with Euxin Trucks.

The general approach in the brand development allows the possibility of expanding the activity in the future to other areas in the auto field, eg. small commercial auto.