The chosen naming was appreciated for a good phonetics (strong consonants sweetened by well-placed vowels) and was centered on an illustrative word for this business: nutrition.
The solution offered consists in a landscaping logo that supports the natural raising livestock idea, using many shades of green to suggest the diversity of products.
To the ‘life on the farm’ atmosphere were added relevant elements for positioning the brand in Dobrogea – the turbines. These fit perfectly in the landscape because they produce green energy.
Flexibility can be further expressed by modifying animal symbols within the landscape, depending on each situation, the overall picture and the general perception remaining unchanged.