The overall objective of the project was to strategically increase the awareness and engagement with the target audience in the retail field.
In order to achieve this, a complex survey was conducted to understand customer needs and expectations in the retail field in Constanta county.
Based on the survey results and competition analysis, an improved branding and marketing strategy was developed to differentiate the company in the construction industry.
A strategically new image for the company was also built, that reflects and meets the customers’ needs in the retail field.
Brand Promise & Personality
The CERT Construct brand was developed as a strong support for the company’s values – quality, reliability, trust, professional competency – providing clients with the insurance that each project is held and delivered to a high standard of quality, that they receive the respect they deserved, and that every decision is made for their benefit.
The CERT Construct brand emphasizes the customer, his needs and desires, offers proactive solutions, communicates efficiently and transparently, in a simple, open and honest manner.
Thus was born a brand with a personality aligned with its values: open, determined, confident, caring, responsible.